Atlas Genius plays Milwaukee

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Photo by Kirsten Schmitt/Times

Band members Keith Jeffery, Michael Jeffery, Darren Sell, and Kazin McPherson from Atlas Genius perform at Turner Hall.

Atlas Genius, from Australia, is currently touring and promoting their debut album, When It Was Now, which was released in early 2013.
The alternative rock band played in Milwaukee at the Turner Hall Ballroom on Sept. 25. The tour will end on Nov. 11.
The band is famous for the song Trojan which they performed recently on “Conan.”

Lead vocalist Keith Jeffery sings a song off the bands new album, When It Was Now.
Lead vocalist Keith Jeffery sings a song off the bands new album, When It Was Now.

The vocalist/guitarist Keith Jeffery, drummer Michael Jeffery, and keyboardist Darren Sell collaborated on the song. The band also includes base player Kazin McPherson. Their new single is If So which is available for purchase on iTunes.
The band studied architecture prior to breaking into musical notoriety. Atlas Genius formed while the members were still completing their degrees. They even built their own studio in Australia.